The All-Distance Pocket Ensign (later the All-Distance Pocket Ensign No.1) was a very simple model aimed at those new to photography, it was a step up from a box camera but had a similar specification and was as simple to use. 'All-distance' refers to the lens having two positions - 3' to 9' and over 9', on similarly named box cameras the lens was pulled forward on this camera there are two positions for the front standard. The finish was painted metal with a ripple effect described as crystalline enamel, this was often found on Ensign cameras rather than a more expensive leather covering. The camera was introduced in 1928 and last appears in catalogues around 1933. For a relatively short life it went through a large number of minor modifications. In 1931 a leather covered version with a speeded shutter was introduced designated No. 2, the original model, still with a painted finish, was then designated No. 1. During this period Ensign produced coloured version of many of their cameras, the All-Distance Pocket Ensign was advertised in red, brown and blue as well as the standard black, though other colours are known to exist.

The All-Distance Pocket Ensign cost 37/6, the No. 2 model cost 42/-. The All-Distance Ensign box model cost 25/-. A number of cases were available including one in coloured leather to match the camera.

Early Model

Later Models

Subsequent modifications were:
• The bezel surrounding the brilliant finder was changed from large to small.
• Full patent number replaced provisional number on spool retainers.
• Frame finder added.
• Tripod socket added.
• Aperture names widely separated instead of being close together.
• Distance scale changed from black and nickel to all nickel with black writing.
• Film advance handle changed from a bar to a round knob.
• Model No. 1 added to name plate.
• Distance scale changed to an etched finish (appearing grey) with black writing.